brand and productexperiences

Build better websitesproductsappssoftwareexperiences
Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.

Join 900+ awesome brands using AB Tasty

Omnichannel approach to customer experiences

Customer Experience

Marketing & Growth

Get more from your brand assets: increase conversions, CTR, AOV, forms filled, and revenue.

Product Managers

Build sticky apps and features customers adore: Drive engagement, adoption, product loyalty and revenue.

Engineers & Developers

Ship faster and safer: Forecast infrastructure costs, reduce risk with progressive deployment.

Innovate better

Manage your features with feature flagging and progressive rollouts on apps, software and devices.
Create a growth strategy centered on maximizing value for your customer segments while reducing risk.

makes perfect

What messages and features drive the most engagement? Put your ideas to the test by running A/B, split and multivariate tests across all devices. AI-powered traffic allocation automatically sends visitors to winning variations.

Relevance with

Use AI-powered psychographic and engagement-based segmentation to push custom messages, features and functionalities to specific audiences on any device.
Benefit from low-code to no-code widgets, driving unrivaled time-to-value and ROI.

Flagship, the feature management platform by AB Tasty, recognized as leader in The Forrester New Wave™

Feature Management And Experimentation, Q2 2021

Success stories

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Ashley Furniture
Increased conversions by +15%

Ashley's furniture eliminated client frustration by shortening the checkout process, reducing cart abandonment rates and creating a more fluid transition to the payment step.

11.6% Increase in digital consultation

Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.

+42% Increase in CTR

Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discoverd that larger CTAs had a significant impact on traffic.


During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7,5K in transactions and provided insights on shopping behavior during this period.

Best Western
+26% Transactions

Knowing which photo to push first in a carousel can make all the difference between clicking on "view availability" and exiting the page to visit a competitor's site.

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Ashley Furniture
Best Western

Worldwide Technology & Agency Alliances

At AB Tasty, we’ve built an extensive network of expertagencyandtechnologypartners, along with our own in-housecustomer success specialists,to offer leading expertise and accompany you on any project, no matter the scale.

90+ Agencies

Accompaniment from A to Z. Benefit from a 360 degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies.

25+ Integrations

We fit seamless in with your existing techstack thanks to our ever-growing ecosystem of partner integrations. If you work with them, we integrate with them.

We are Global

We pride ourselves on providing local expertise. Thanks to our global presence and extensive partner network, we can deliver expertise that's practically at your doorstep.

Experience optimization resources

Everything you need to know about experimentation, personalization and feature management across your websites, apps, and devices.